Conference Overview
This two-day, virtual event was held on December 3rd and 4th, 2025.
The conference brought together researchers, practitioners, and scholars committed to advancing conservation through meaningful connection and collaboration.
Conference sessions
Session 1 — Wed 3 Dec 2025, 07:00–10:00 UTC
Session 2 — Wed 3 Dec 2025, 16:00–19:00 UTC
Session 3 — Thu 4 Dec 2025, 00:00–03:00 UTC
Session 4 — Thu 4 Dec 2025, 08:00–11:00 UTC
| Registration Type | Registration Rate | Registration Dates |
| Early Bird | $65 USD | October 18 – November 14 |
| Regular Rate | $80 USD | November 15 – December 3 |
Conference Agenda
Conference Plenaries
Dr. Emily Gregg
Dr. Emily Gregg, Conservation Campaigner, Zoos Victoria (Pronouns: She/her)
Dr. Gregg is a Conservation Campaigner at Zoos Victoria, passionate about empowering communities to take meaningful action for biodiversity. As a trained conservation social scientist and ecologist, she has a particular interest in applying community and stakeholder engagement approaches that support the persistence of vibrant ecosystems alongside equitable outcomes for people.
Plenary abstract: Coffee for Wildlife: Brewing Action for Everyday Conservationists
We all love coffee – more than two billion cups are consumed every day globally. Unfortunately, our shared coffee habit can drive biodiversity loss through monoculture farming, increased forest clearing and soil degradation. Yet coffee can be ‘shade-grown’ and therefore produced in a way that supports forest ecosystems and reduces negative impacts on wildlife. Zoos Victoria’s community conservation campaign, Coffee for Wildlife, was designed to grow demand and awareness of wildlife-friendly (i.e. shade-grown) coffee within Victoria, Australia, and reduce the link between Victoria’s coffee drinking habits and deforestation threats. Working with Genovese Coffee, shade-grown coffee is sourced from conservation coffee projects in the biodiverse regions of Ethiopia (Ethio Wetlands and Natural Resources Association), Papua New Guinea (Tree Kangaroo Conservation Program) and Sumatra (Orang Utan Coffee Project), and every bag sold helps to empower people to live in harmony with forests and wildlife. Since launching in 2022, we’ve purchased more than 11,000 kilograms of shade-grown beans and sold more than 20,000 bags of coffee, protecting habitat from deforestation and providing a sustainable income to farmers, while also funding an additional $30,000 annually in conservation grants for the in-situ projects to deliver additional outcomes for biodiversity. Discover how this initiative was designed, implemented and now successfully supports farmers, protects forests and saves wildlife, through providing a delicious cup of coffee to zoo visitors.
Brook Tully
Brooke Tully helps practitioners use behavioral insights and communication strategies to
motivate action for the planet. She does this by bringing together best practices from her work
in commercial advertising, insights from the behavioral and social sciences, and her first-hand
experience implementing conservation programs.
Brooke spent the first decade of her career working in ad agencies, such as Ogilvy, helping
clients reach target audiences to build brand awareness, change preferences, and sell products.
In 2007, she joined the nonprofit Rare, where she designed and implemented behavior change
campaigns that inspired and led to the adoption of more sustainable fishing and hunting
practices by local communities in Mongolia, Thailand, Laos, and The Philippines.
Since 2016, Brooke has been operating independently, leading workshops, online courses, and
consulting services to provide practical steps for designing impactful engagement strategies and
plans. Her services have been sought after by a diverse range of clients and participants from
hundreds of organizations, including NOAA Fisheries, the Wildlife Conservation Society, the
U.S. Fish and Wildlife Service, and more
Plenary abstract: Updating the Conservation Marketer’s Toolbox
As you’ll hear throughout the ConsMark presentations, we are continually learning more about what works to engage, empower, and motivate audiences to take action for the planet. Additionally, there are emerging societal shifts affecting our audiences, such as growing doubts and distrust of institutions, uncertainty about the feasibility of change, and a new focus on acting locally.
The wealth of insights we’re discovering, combined with external events shaping the audience’s intentions and aspirations, highlights the importance of regularly updating our outreach strategies. In this presentation, we’ll explore the broader pressures and drivers influencing our audiences, how they are responding, and how the conservation toolbox must be updated to meet the needs of today’s world.
Dr. Diogo Veríssimo
Dr. Diogo Veríssimo is the Lead Researcher of the Biodiversity and Behavioural Science Team at the Environmental Change Institute, University of Oxford.
His work focuses on the application of social and behavioural sciences to biodiversity conservation, with a particular emphasis on conservation marketing and the drivers of human decision-making. He is the Chair of the IUCN SSC Conservation Education and Behaviour Change Task Force, a founding member of the European Social Marketing Association, and a past Vice President of the International Social Marketing Association. Originally from Lisbon, Portugal, Diogo has authored over 160 scientific publications and is passionate about bridging science and practice to influence real-world conservation outcomes.
Plenary abstract: From the Margins to the Mainstream: Building the Future of Conservation Marketing
The future of biodiversity conservation will be decided not only in forests, oceans, and savannas, but in the choices humans make every day. Conservation marketing and behaviour change hold the power to reshape those choices at scale, yet remain underused. Drawing on the first global needs assessment of its kind, led by the IUCN SSC Behaviour Change Task Force and engaging more than 70 practitioners worldwide, this talk highlights what is most urgently needed to bring behaviour change into the mainstream of conservation practice. By investing in shared knowledge, innovative tools, and cross-disciplinary learning, we can unlock a new era where conservation marketing is no longer peripheral, but pivotal. The question is not whether we can influence behaviour — but whether we choose to harness that power for nature.